cover image by Sentimental_Jong
An unexpected boom is occurring at the forefront of the digital age.
Old digital cameras, once considered retro tech, are gaining popularity not only among Gen Z but also among those in their 30s and 40s. The ease of use and retro charm of old digital cameras captivate people's hearts beyond mere nostalgia.
The Resurgence of Digital Camera Culture
According to Mr. Mimura, the manager of '2nd BASE', sales of old digital cameras surged from spring to summer 2023. This boom is being shared among young people through social media platforms like TikTok and Instagram.
The appeal of compact cameras lies in their ease of use, with lower running costs and less hassle compared to film cameras, and the ability to instantly share their unique charm on social media, making them particularly popular among the younger generation.
Popularity Spreading to the 30s and 40s
The old digital camera boom is not limited to Gen Z; it is also spreading to those in their 30s and 40s. The retro atmosphere that can be easily enjoyed and the nostalgia from the familiar image quality are attractive as a new form of expression. Triggered by the trend centered on Gen Z, more people are taking out and using compact cameras that had not been used for a long time. Additionally, there is an increase in people selling compact cameras that were lying dormant at home.
Image by kyonsiiii
Compact Cameras Leading Video Production Trends
In the video industry, compact cameras are used to create a special atmosphere in the filming of flashback scenes in music videos. The approach of using old digital cameras for shooting is supported by creators and is spreading as a new method of expression in video production.
In the creative fields, including the music industry, the use of compact cameras is becoming a trend, attracting further exploration by professionals and gaining attention as a new trendsetter.
© Sarasa | Youtube | The rough quality of images shot with compact cameras rather encourages emotional engagement
Embracing Low Resolution as Cultural Space
Old digital cameras suggest new possibilities in the culture of photography and video. Similar to the reevaluation of classic cars and music media like records and cassette tapes, a culture of enjoying the inconvenience of effort and creativity is emerging. This boom indicates the existence of technology that allows the rediscovery of new value beyond the boundaries of digital and analog, and the sharing of that value through platforms.
The sharing of photos and videos through technology and social media provides a place for interaction with various people, connecting a wide community. Within that interaction, the ease and unique retro aesthetics of old digital cameras inspire new creativity for many people.
