Recently, I visited a convenience store and found Utsurun Desu on sale. Although only a few stores carry it, the demand for this disposable camera remains high even in the Reiwa era. Why not buy one when you spot it?
As you capture each moment, you might end up with many cherished memories. Let's explore the charm of Utsurun Desu as a reason to keep a camera in your pocket.
What is Utsurun Desu?
©︎ Fujifilm
Utsurun Desu is a disposable camera released by Fujifilm in 1986. Known for its easy and convenient design, it eliminates the need for users to rewind the film, allowing them to develop it directly after shooting. It was a revolutionary product among cameras at the time, cherished for its simple operation and affordable price.
A Heisei Retro Item that Continues in Reiwa
Utsurun Desu not only evokes nostalgia but also seamlessly fits into modern times with its unique charm. Its high level of design and functionality as a simple product meets the needs of younger generations who appreciate its ease and the right amount of effort required. Thus, even in the Reiwa era, it continues to captivate new fans as a retro icon.
The Perfect Camera for Capturing Natural Moments
Utsurun Desu is ideal for everyday snapshots, especially when photographing people like family and friends. The camera is widely recognized, so subjects often smile naturally when they see it.
With minimal intimidation when the camera is pointed at them, subjects can easily show natural smiles, capturing unadorned, genuine moments. This feature might resonate with those using social media like Instagram as a photo diary.
When you feel like capturing a moment, Utsurun Desu lets you act on that impulse immediately. It's easy to use, and you can develop and digitize the photos at a nearby photo shop. The experience is different from snapping photos with a smartphone.
