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2024.09.03

Introducing the Lens Kit for Portrait Photography: 'X2D 100C' and 'X1D II 50C' | Hasselblad

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Sekido Co., Ltd., the official distributor of Hasselblad in Japan, has launched two sets featuring high-performance lenses with the latest flagship medium format digital camera model 'X2D 100C' and the compact-bodied 'X1D II 50C' from August 9, 2023. Prices are ¥1,851,300 and ¥580,800 (including tax).

X2D 100C Lightweight Portrait Kit

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This kit combines the 'X2D 100C' with interchangeable lenses 'XCD 4/45P' and 'XCD 1,9/80', priced at ¥1,851,300 (including tax). Featuring a 100-megapixel CMOS sensor, it boasts significant advancements in image quality, focusing, image stabilization, responsiveness, and storage capacity, all wrapped in iconic Scandinavian design. The 'X2D 100C', crafted with innovative technology and craftsmanship, delivers exceptional visual beauty with superior expressiveness.

For Portrait Photography with a Story

This portrait kit is designed to capture impressive portrait photos full of storytelling, utilizing the powerful performance of the 'X2D 100C' and the versatility of the lenses. It enables a wide range of portrait photography across various shooting scenarios, capturing images rich in storytelling.

X2D 100C + XCD 4/45P - Incorporating Environmental Elements

The interchangeable lens 'XCD 4/45P' included in the kit is an ultra-lightweight, compact autofocus medium format lens, specially designed for portrait photography in confined spaces. With a focal length of 36 mm, it offers flexibility in composition, allowing the incorporation of environmental elements around the subject into the frame, capturing deep, storytelling portraits.

Despite its compact and lightweight design, the 'XCD 4/45P' features an excellent optical design with 9 elements in 7 groups, including 2 aspherical lenses, delivering top-level optical performance in a compact form, achieving breathtaking high-quality images with the 'X2D 100C'.

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X2D 100C + XCD 1,9/80 - Optimal Large Aperture Lens

The autofocus-compatible large aperture medium format lens 'XCD 1,9/80' delivers excellent resolution and true-to-life colors, capturing stunning high-quality images. Equipped with advanced and complex optical design and creative calibration technology, this lens offers exceptional optical performance, achieving high image quality even when shooting at the maximum aperture of f/1.9.

It creates beautiful bokeh effects, smoothly transitioning from sharp focus to soft bokeh around the edges, creating an elegant and seamless transition.

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X1D II 50C Primer Medium Format Kit

This kit combines the 'X1D II 50C' with the interchangeable lens 'XCD 4/45P', priced at ¥580,800 (including tax). The kit with the most compact XCD lens, 'XCD 4/45P', is an ideal combination that leverages the compact body of the X1D II, offering excellent portability.

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Designed to allow photographers to create impressive portrait photos with compelling stories, the X2D 100C incorporates features such as a 100-megapixel CMOS sensor, phase detection AF, and 5-axis 7-stop in-body image stabilization.
By connecting the camera to an iPad Pro via USB-C or Wi-Fi and using Hasselblad's Phocus Mobile 2 software, a fast mobile workflow is possible.

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X1D II 50C + XCD 4/45P - Incorporating Environmental Elements

This ultra-lightweight, compact autofocus medium format lens is specially designed for portrait photography in confined spaces. With a focal length of 36 mm, it offers flexibility in composition, allowing the incorporation of environmental elements around the subject into the frame, capturing deep, storytelling portraits. As the most compact lens in the X system, it is an ideal combination that leverages the compact body of the X1D II.