What is Lomography - An Avant-Garde Analog Photography Community of the 21st Century | Release #2

Lomography is a global community passionate about creative and experimental analog photography. 'Lomography' is a company that produces cameras, lenses, and films known for their unique visual expressions. Their activities have sparked a significant analog movement worldwide while offering an unprecedented unique media experience in the history of photography. An interesting feature of Lomography is its community system. Beyond the confines of a company, anyone can become a member of the Lomography community and be part of building a photography culture with photographers from around the world.

The story of Lomography begins in 1982 in Russia. At that time, the director of LOMO acquired a Japanese camera, the 'Cosina CX-1', and developed an improved version, the 'LOMO LC-A'. In 1991, Matthias and Wolfgang, university students living in Vienna, Austria, encountered the 'LOMO LC-A' in Prague and were captivated by its charm. They established the 'Lomographic Society International (LSI)', which became the origin of Lomography. They produce film cameras, lenses, and films, leading the analog movement.

Currently, Lomography has 21 branches worldwide. In March 2023, Japan's only Lomography store, 'Lomography+', opened in Jimbocho. Under the concept of 'The Future is Analogue', it hosts various workshops and disseminates information to convey the charm of film cameras. This weekend, why not visit Jimbocho, embark on a book-hunting journey, and immerse yourself in the allure of analog photography?

cizucu is planning to hold a photo contest, 'Don't Think, Just Shoot', from Friday, June 30, 2023, challenging sensory creativity under the theme 'Don't Think, Just Shoot!' advocated by Lomography. Take this opportunity to go beyond composition and challenge yourself to create a uniquely expressive visual experience.

Don't Think, Just Shoot!!