Mission

Yojiya will celebrate its 120th anniversary in 2024. As we emerge from the long shadow of COVID-19, a new journey begins. Many associate us with Kyoto souvenirs, especially our oil blotting paper. However, Yojiya is now embracing the concept of "moving beyond tourism dependency," focusing on developing daily skincare items, hosting pop-up events across Japan, and expanding sales channels beyond Kyoto. We aim for not only our loyal Kyoto customers but also people nationwide to discover the allure of Yojiya skincare products. We wish them to be part of everyday moments, not just souvenirs. Thus, we are hosting a contest themed "Yojiya and Me." We invite you to express how Yojiya products blend into your daily life, showcasing what "Yojiya and Me" means to you. This contest is a collaboration between "Yojiya," which creates skincare items that add color to your daily life and nurture beauty, and the community stock photo platform "cizucu," which helps you create your unique photos. To participate: 1. Photograph your purchased "Yojiya product." 2. Include the reason for your purchase in the caption and submit the photo to the contest. You may submit as many photos as you like. From the entries, we will select three individuals whose photos best convey the product's charm and award them wonderful rewards. We look forward to your submissions. □ Yojiya Online Site https://www.yojiyacosme.com/ [Comment from Mr. Kunieda] After the pandemic, Yojiya realized the risks of relying heavily on tourism. We take pride in offering products we are confident in. Our goal is to become part of your daily life, not just a souvenir, and we work tirelessly to break free from tourism dependency. We would be grateful if you could capture how Yojiya integrates into your daily life in your photos. We hope users can reflect this in their submissions. *Please note that entries violating our guidelines ( https://www.cizucu.com/terms/guideline ) will not be considered. *Winners may be contacted by the cizucu team to provide personal information such as address.